Yes, Digital Advertising’s Viewability Impacts Store Visits
How many people visit brick-and-mortar stores after seeing digital ads? It’s a complex question, one that many hyperlocal vendors have struggled to answer. But a new study measuring the impact of ad viewability provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.
The study was conducted by the location analytics and offline attribution firm Placed and Oracle’s ad analytics firm Moat with Integer, a commerce agency with major brand clients including Starbucks, Procter & Gamble, Pringles, and Snickers.