AT&T Justice League
Superpowering AT&T’s evolution
Following the acquisition of DirecTV in 2016, and pointing to the then impending acquisition of Time Warner, AT&T used 2017 to bring to life the vision of executives like Entertainment Group CMO, Brad Bentley, who declared that this was the beginning of “a transformation for the product, for the customer,...
Procter & Gamble®
The Power of Clean Water
A Fake Product Launch That Helped Give Hope To Millions
For many of us, clean water is just a given. Unfortunately, the same cannot be said for millions of others across the globe. Rather than trying to shock the public into action with sad images of faraway problems, P&G decided to bring the reality closer to home. How? The fake...
Snickers and Neymar
Telling a Famous Footballer, “Don’t Quit Your Day Job.”
The games began when Integer Brazil drafted Neymar, a Brazilian native and one of the world’s most-famous footballers, to help increase SNICKERS® brand awareness across Brazil. The campaign kicked off with Neymar posting a video to his Facebook page declaring that he had decided to launch a new career as...