AT&T®
AT&T Justice League
Superpowering AT&T’s evolution
Following the acquisition of DirecTV in 2016, and pointing to the then impending acquisition of Time Warner, AT&T used 2017 to bring to life the vision of executives like Entertainment Group CMO, Brad Bentley, who declared that this was the beginning of “a transformation for the product, for the customer,...
AT&T®
AT&T Yung Jake
Giving meaning to “More For Your Thing”
Emojis have evolved from text messaging shorthand to what today is practically an alternative language. But only one artist uses them to create portraits that are fresh, imaginative and powerfully distinct. Yung Jake and his art are the embodiment of AT&T’s refreshed brand positioning “More For Your Thing.” By installing...
O.N.E.®
Yoga on the Rocks
Turning a Sampling Tent Into The World’s Largest Yoga Class
O.N.E. Coconut Water had low brand awareness and household penetration and wanted to create connections with the fitness community, but had a shoestring budget for the program. No problem. Thankfully, they had a completely authentic product and mission: to take personal hydration and performance to the next level. By targeting...
