3 LENS MODELTM
The 3 Lens Model™ helps guide our selling strategy.
Brand: We uncover the brand traits that really speak to shoppers and consumers.
Shopper: We understand who the specific shopper is, and why they buy what they buy.
Retailer: We assess the retailer’s motivations and unique preferences.
We apply the art of Disruption® to ask better questions, challenge conventional wisdom, and overturn assumptions that get in the way of imagining new possibilities.
Expertise in today’s retail landscape is more than connecting point A to point B.
We use the Shopper Continuum® to understand the journey and drive shoppers from consideration (Pre-Tail®) to purchase (Retail) to advocacy (Post-Tail®).
From living to looking to buying.
Commerce Experience™ Design, or CX Design for short, intentionally borrows from UX Design as a practice designed to remove barriers in order to accelerate the rate at which consumers move from awareness to transaction.
Using proprietary data, the process illuminates the most effective and efficient ways to drive shopper conversion within an “omnichannel” landscape.
All those smarts need to be harnessed somewhere.
Our dedicated knowledge base offers the deepest understanding of retailers and their needs.
Digitail® lives at the intersection of digital and retail. We deliver measurable conversion results by applying our shopper, brand and retailer expertise to drive engagement and commerce on every shoppable screen.
Retail Arts Lab
Through technology and storytelling, the Retail Arts Lab delivers new approaches to foster innovation at retail, creating technology-driven shopping experiences that stimulate commerce.
Shopper Culture is a global discussion about the impact of shopping culture on brand strategy. Our aim is to lead the conversation, raising questions and examining different points of view in the context of commerce today. Shopper Culture is managed by the Insight & Strategy teams in Integer offices around the world.