The Drum: How Omnicom’s The Integer Group has evolved to keep up with digital demands | The Integer Group®

The Drum: How Omnicom’s The Integer Group has evolved to keep up with digital demands

The Drum’s in-depth feature on how The Integer Group has evolved its capabilities to keep up with both the rise of e-commerce and smartphone-obsessed consumers. Back when Integer was founded in the early ‘90s, the agency’s bread and butter was its in-store promotions and activities for brands. Fast forward to 2017, and the global shop now has more than 1,000 staffers working on everything from user experience (UX) to social and content development for clients.