Whole Foods = Wrong Prices | The Integer Group®
Home > Shopper Culture > Whole Foods = Wrong Prices

Whole Foods = Wrong Prices

Thursday, June 25th, 2015

Everyone jokes about Whole Foods and its nickname ‘Whole Paycheck’. But nowadays, this nickname has been substantiated by various monitor groups, like theDepartment of Consumer Affairs. Recently, in California and New York, W.F. was in violation of mis-matched pricing; the actual weight of a pre-packaged product was lower than the marked price tag therefore customer did not receive what they paid for. According to spokesman Michael Sinatra the Texas-based chain “never intentionally used deceptive practices to incorrectly charge customers.” Regardless of what did or did not happen, this act tarnishesWhole Foods reputation and it needs to figure out a way to combat the fact that shoppers are literally getting ripped off?

Photo source: Whole Foods

The Checkout: Holiday image

FEATURED

The Checkout: Holiday

Click to download the latest study on shoppers are planning their holiday shopping this year.

Learn More