For shoppers, Amazon is a gift. Its products and services give shoppers incredible selection, great prices, and tremendous convenience, which add up to more time and more money back in shoppers’ lives. For marketers, however, Amazon is a frenemy. Retailers and brands cannot ignore the retail giant due to its large consumer base and massive media reach.
This means they must find ways to win by working with Amazon to take advantage of that reach and invest in initiatives that will allow them to win without Amazon so they can extend their own reach. CLICK HERE to download a white paper that digs into the reasons Amazon is changing the game and what retailers and brands need to do to answer that challenge.