White Paper: Point of View on the Impact of P.R.I.S.M. on the In-store Media Landscape

Each year billions of marketing dollars are spent in-store despite the lack of any significant industry metrics or standard gauge of effectiveness. The P.R.I.S.M. initiative, led by Nielsen and the In-Store Marketing Institute, aims to change that.

As we look back at the history of all major media today, we see that industry metrics have played a critical role in the adoption and maturation of every media vehicle.

So with this white paper, we take a look at the next frontier: in-store media and the impact of the development of the P.R.I.S.M. research approach. How will this marketplace evolve as we move ever closer to the standardization of language and measurement?

Download the White Paper here.