It is critical that brands and retailers understand their Hispanic shoppers; how their shopping attitudes and behaviors are different from general market shoppers; how they are similar, and different, among themselves; and how their behaviors vary based on the context in which they find themselves. During what times of the year are Hispanic shoppers purchasing more? When is convenience more important than value? How are their brand loyalties are shifting and why? What type of tools they are using at point of sale and what is the new role for retailers?
As retailers and brands make the effort to understand Hispanic shoppers and their key drivers, the better positioned they will be to provide value to this segment and ultimately grow their overall business.Using research data from The Checkout this white paper examines the Hispanic shopper and how this audience’s path to purchase has evolved.
Click here to download The New Hispanic Shopper: An evolution on how marketers should approach the Hispanic market.