Introducing the The Checkout, a new collaboration between The Integer Group® and M/A/R/C® Research on shopper marketing trends. Each month we field a national omnibus survey in which we ask consumers about their shopping attitudes, behaviors as well as their economic outlook. We delve into topics such as the criteria shoppers use to select retailers, which in-store stimulus are most likely to drive purchase, and, by contrast, factors that might lead shoppers to leave the aisle without selecting an item. The Checkout, which will be published each month here on Shopper Culture, is designed to be a useful tool for tracking certain shopper marketing trends over time. We hope you enjoy and would like your feedback along the way. Click here to download the April report.
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