VW Scandal Hurts Germany’s Brand | The Integer Group®
Home > Shopper Culture > VW Scandal Hurts Germany’s Brand

VW Scandal Hurts Germany’s Brand

Wednesday, October 14th, 2015

Co-marketing can have huge repercussions for brands that ultimately impact shoppers. This time, Germany as a country has lost credibility globally as a trusted brand due to the emission scandal around VW.

Every time brands do a marketing program with a retailer and/or a promotional event, it is co-marketing. Brands have to be very careful on the parameters used to select to a good, profitable and safe partnership that also makes sense for the brand’s essence.

Image Source: Statesman

The Checkout: Channel Shopping image


The Checkout: Channel Shopping

Click to download the latest study on how shopper behavior changes across retail channels and categories.

Learn More