The power has shifted to the shopper and it’s affecting their trail to the sale.
Retail has evolved from a destination (noun) to a more active state of being. Think of retail as a verb encompassing shopping and buying that can happen anywhere and at anytime. Not just e-commerce or m-commerce, but omni-commerce. The retailers that understand this are the ones who are succeeding.
To read more about the future of retail and the blending of offline and online activity click here to read this month’s Integer Pulse. And click here to explore past issues including the November issue on holiday trends.