Understanding The Many Dimensions of Considered Purchases
Friday, October 17th, 2014
Considered purchases offer unique shopper marketing opportunities and challenges.While considered purchases often require shopper to go the extra mile to ensure the “make the right decision”, today’s shoppers are more informed, connected and prepared to make these decisions on their own. So what role does the sales associate and brand play?
At the upcoming Shopper Marketing Conference and Expo (Oct. 21- 23), Integer’s own Frank Maher and Xan McNelly are hosting and participating in a panel discussion on how the role of sales associates is evolving in considered purchases and what brands and retailers are doing to support them.
If you’re attending the Expo, make sure to stop by the panel on Tuesday, October 21st at 1pm.
In the meantime, download our study on considered purchases: The Complex Shopper