The Path to Purchase Institute’sShopper Marketing Summit wrapped yesterday in Schaumburg, IL. Integer’s own Craig Elston was one of many speakers at the conference. Click HERE to download his presentation onShoppers Around the Globe: The Impact of Culture and Context. The presentation explores insights from Integer’s original shopper study conducted across five global markets—theU.S., India, the Nordics, the Middle East and Canada—including key global shopper similarities that allow for global efficiencies as well as how differences in shopper attitudes and behaviors are vital for developing effective shopper marketing programs.
Click HERE to visit Shopper Culture’s presentation hub and explore other conference presentations.