Integer’s Craig Elston, Senior Vice President, Insight andamp; Strategy, and Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA’s – BLUR last week in Chicago. Craig presented Beyond Mom, a look at behaviors and trends among male shoppers, and Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies. Click here to download the presentations.
