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Trick or Eat!

Monday, October 30th, 2017

While costumes, crafts and movies get the spotlight during Halloween, we all know it’s also a time for indulgence–especially when it comes to food. Candy and treats, both savory and sweet, are on shoppers minds and this year you can experience a few tricks when looking for your treats.

Browsing for festive ideas on Pinterest? There’s more in store this year. Pinterest created an interactive Haunted House that let consumers explore Pinterest ideas while they explored the house. Providing the same inspiring content with a new experience allowed Pinterest to be a fun destination for consumers looking to get into the spirit.

And if consumers are looking for a real life experiences, several restaurant chains are rewarding shoppers for getting into the Halloween spirit. Shoppers sporting a costume can get a free donut at Krispy Kreme, a $3 burrito, bowl, salad or order of tacos from Chipotle, a free Whopper from Burger King (If dressed as a clown), or free Bojangles’ Bo-Berry Biscuits (if you’re under 12). Too busy getting your costume ready? Dunkin’ is holding a costume contest via Instagram for people to share their best brand-inspired outfits and a chance to be featured on a billboard in Times Square, a cash prize and a year’s supply of coffee. And that’s just a few stops if shoppers are looking to trick or eat there way around town.

Perks and experiences continue to help brands stand out to consumers and shoppers during Halloween. But with so many options, what will brands have to do next to truly make a mark during Halloween?

Image Source: @hauntedhouse

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