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Tools of The Trade

Friday, November 7th, 2008

With Santa, his elves, interactive kiosks, perfume pouncers and more — this season is a time of turmoil when it comes to capturing a shopper’s attention.

While stores have evolved into a media platform, the complexities of the environment are often forgotten and good efforts at connecting can be lost. As today’s in-store technology moves beyond visual and sound senses, marketers should identify how to optimize their approach to gain the most attention. Today you need a communications AND sensory hierarchy.

The Sensory Prism allows you to qualify which senses work best to get your product noticed and integrate your brand messages.

Read more on Tools of the Trade in the December issue of Integer Pulse from our Midwest office here.

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