As social commerce continues to grow as a reputable and necessary channel to a full commerce offering, TikTok has begun adding shopping ads, and involving creators along the way. TikTok isn’t the first social channel to integrate creators into its social commerce expansion, but its involvement speaks to the necessity of social commerce for the future of social media platforms.
These types of trials and launches from channels like TikTok that are entertainment rather than inspiration focused, signals the future drive to making social commerce accessible across all major social media platforms. Brands wishing to drive conversion will need to make sure that their products are as close to customers as possible regardless the platform they are using.
Contributed by: Michael Krog, Sr. Integrated Planner
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