Thrifty Shoppers Opt for Next-Besting

The faltering economy had restricted shoppers’ ability to indulge in exactly the brand they wanted, but over time a variety of alternatives have popped up to semi-satisfy those desires—sometimes even from the original brands themselves.

Consumers are more creative, actively seeking ways around restrictions and becoming open to budget-friendly compromises.So instead of trading down, and losing out on a sale, companies found a way around monetary restrictions by NEXT-BESTING into budget-friendly line extensions.

This month’s issue of The Integer Pulse digs into NEXT-BESTING and examines several shopper marketing examples including:

  • J Crew Factory and Coach Factory
  • NBA Courtside Virtual Reality
  • Air BnB

Explore past issues of The Integer Pulse by clicking here.