The World Cup of Advertising | The Integer Group®
Home > Shopper Culture > The World Cup of Advertising

The World Cup of Advertising

Friday, June 13th, 2014

Like the Olympics, the World Cup is a sponsorship madhouse. Brands and retailers of all kinds want to be part of the action, be it officially or unofficially—and for a good reason. The buzz around the World Cup is not just about the games—it’s also about the ceremonies, fans, ads, and promotions. Recently, there has been a lot of buzz around the opening ceremonies, but fans (and viewers) also plan to share buzz about ads over the course of the tournament.

According to a Crowdtap survey, 41.2 percent of respondents expect to post an update or tweet about a favorite ad while watching the games. And after the games, 52.1 percent of viewers are more likely to follow a brand (compared to 47.9 percent who are more likely to start following a team).

When the games conclude we may not only have a winning team but also a winning brand. Who do you think will capture the title?

Photo Source: Crowdtap

The Checkout: Holiday image

FEATURED

The Checkout: Holiday

Click to download the latest study on shoppers are planning their holiday shopping this year.

Learn More