The Socialization Of Shopping
Wednesday, June 29th, 2011
Shopping is now happening everywhere … 24/7. And shoppers are wielding more power by searching, sharing, connecting, interacting and transacting. The key for marketers is to intersect shoppers in their realm.
Because 58 percent of shoppers feel that brands and retailers are only trying to “sell me, but not understand me,” 96 percent compare almost everything before buying and 40 percent embrace the recommendations from friends1(we’re talking online influencers here, not only the people they hang out with in the real world). Whew! It’s a brave new way to sell, and brands need to understand this profound shift in the marketplace that has given birth to Shopping 2.0!
LoyaltyTruth.com defines social shopping as “A system in which shoppers collaborate to share information, opinions and recommendations, thereby impacting future purchase decisions.”