The Shopper Continuum® | The Integer Group®
Home > Shopper Culture > The Shopper Continuum®

The Shopper Continuum®

Friday, January 8th, 2010

Is shopping an experience that has a distinct beginning and end, or is it an ongoing process? And, if the shopping process can ostensibly start and stop outside a store’s four walls, at what point do consumers begin to act like shoppers? Most importantly, how does this affect the ways you message to them to encourage a transaction?

The Shopper Continuum™ looks at the variety of before (Pre-Tail™), during (Retail) and after (Post-Tail™) potential touch points you have with your shoppers. Clickhereto read more aboutThe Shopper Continuum™.

COVID-19: Retail Impact image


COVID-19: Retail Impact

Click here to explore how COVID-19 has impacted retail

Learn More