Deep inside our brains we have a piece of connective tissue called our basal ganglia, and this tiny piece of tissue is responsible for the subconscious and conscious habits we perform every day of ourlives.
In his book, The Power of Habit: Why We Do What We Do in Life and Business, CharlesDuhiggexplores the fascinating habits that control many facets of daily activity. He illuminates why certain cues
have the power to transform our behaviors, how new habits are formed and how Fortune 500 companies have been able to use these techniques to their advantage. How do we shake shoppers out of their unintentional and/or intentional habits? Well, this book might just hold the answer. Give it a read and decide for yourself whether habits can be broken and/or shaped and how marketers can appropriately intervene at the right time and place.
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