The New Value of Digital Couponing

Are you wanting to increase trial of your product? Some new coupon results in from the Knowledge Networks report that digital couponing may be the way to go.According to the report, digital coupon users were 35% more likely to be prior non-buyers than traditional coupon users. Not only that, but digital coupons drove more unsolicited purchases than traditional coupons.

Kantar Media released a report in February mentioning that digital coupon events were up 33% from 2009-2010 while manufacturers using digital offers only increased 17%.While penetration of digital couponing is still low, the demands – and the effects – seem to be spiking! Could this be the year for digital couponing or are people using them strictly for the novelty?

Contributed by: Desereé DeZalia