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The New Normal

Monday, January 25th, 2010

The “good life” has become hanging out with friends…(still) owning your home…survivingH1N1. The worst financial crisis since the Great Depression has forced Americans to change their lives in ways large and small. It’s a world of New Normal with more belt-tightening, less disposable income and in many cases, a newfound gratitude for the most basic human comforts: family, home and health.

Some financial wounds leave us bruised for the short term, while others leave lifetime scars. Nonetheless, if the cycle of recovery repeats itself, the most lasting change is a watershed shift in consumer attitudes. Gone are the times of impulse spending. Now everything is looked at through a new valuelens. Welcome to the new Normal.

Click here to read more on the New Normal, in this month’seditionof the Integer Pulse.

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