Amazon originally set out to disrupt the way we consume literature, but the company has grown into an eCommerce giant with an abundance of capabilities. Amazon still influences our content consumption, but it also affects the way we shop and go about our daily lives. Shoppers have grown accustomed to the array of products and consumer reviews on Amazon.com as well as its signature two-day shipping. They’re even starting to welcome Amazon into their homes in the form of the company’s AI assistant, Alexa.
Amazon is now making its way into the brick-and-mortar space, purchasing Whole Foods and testing physical concepts like Amazon Go. At the same time, traditionally brick-and-mortar retailers are expanding their eCommerce capabilities to combat the growing competition from Amazon. Many of these shifts are convenience-focused and creating more on-demand options for shoppers.
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