The Hispanic Shopper: Price Takes on a Very Different Role in Shopping When It’s for the Family | The Integer Group®
Home > Shopper Culture > The Hispanic Shopper: Price Takes...

The Hispanic Shopper: Price Takes on a Very Different Role in Shopping When It’s for the Family

Friday, August 20th, 2010

For the Hispanic Shopper, June, September and November are the three points when their main shopping goals change in rank. During these three periods, they become more concerned with satisfying the needs and expectations of other family members and less concerned with expense.

These months coincide with major stocking-up events: summer vacation, back-to school and holiday shopping. What do these trends mean for retail?

For more Hispanic Shopper data, click here to download the The Checkout – Issue 5.10.

The Checkout: Holiday image

FEATURED

The Checkout: Holiday

Click to download the latest study on shoppers are planning their holiday shopping this year.

Learn More