The Hispanic Shopper: Price Takes on a Very Different Role in Shopping When It’s for the Family
Friday, August 20th, 2010
For the Hispanic Shopper, June, September and November are the three points when their main shopping goals change in rank. During these three periods, they become more concerned with satisfying the needs and expectations of other family members and less concerned with expense.
These months coincide with major stocking-up events: summer vacation, back-to school and holiday shopping. What do these trends mean for retail?
For more Hispanic Shopper data, click here to download the The Checkout – Issue 5.10.