The Super Bowl is one of the biggest retail occasions of the year. And while it is still a few months away, many manufacturers and retailers have the Super Bowl on their minds as they plan for their annual programs.
The latest edition of The Checkout takes a look back at how people prepared for and shopped for the 2013 Super Bowl occasion. Included is information about interest level, party preparation, and channel choice. In addition, it examines the shopper marketplace and variations across different shopper subsets.
A whopping 70% of general market shoppers watch NFL football at least occasionally. This interest culminates in the Super Bowl, which has become somewhat of a national holiday in America. One of the largest generational segments, Millennials, is driven by the social aspects of the Super Bowl and many Millennials make an effort to prepare for the big party. Marketers take note, reaching them early can result in a shopper marketing advantage.
To learn more about Millennial shopping behavior around the Super Bowl occasion and for additional Super Bowl shopper data, you can click here to download the latest edition of The Checkout.