This issue of The Checkout looks at shoppers’ involvement in Sponsorships and Promotions, how these programs influence purchase, and drivers to increasing participation.
In focus this month:
The influence of sponsorships –Sponsorships definitely influence a shopper’s purchase decision, but how much?
Sponsorships with a purpose –Sponsorships are meaningful to brands and shoppers alike, but is the meaning the same for both groups?
Skin in the game –Thirty-three percent of shoppers cite a low likelihood of winning as their main barrier to participation in promotions.
Creating appealing promotions –When it comes to driving participation, more than half of shoppers find a modest prize with a reasonable chance of winning to be the most appealing option.
For more Sponsorship and Promotions Shopper data, you can click here to download the latest edition ofThe Checkout – Issue 5, 2011.
