Promotions and sponsorships can cost brands big bucks to do them correctly, but are they worth it? This issue of The Checkout looks at how promotion and sponsorship trends have shifted over the last five years to uncover what shoppers are looking for today when it comes to engaging in consumer promotions and how influential brand sponsorships are on purchase decisions.
In this edition of The Checkout, you will learn about:
- How have people’s opinions changed in the types of prizes that motivate them to participate?
- What is the preferred way to enter promotions in the first place?
- How have sponsorships changed in relevance over time?
- What kinds of sponsorships are shoppers interested in?
To read more about shopper preferences and the influence promotions and sponsorships has on their behavior, click here for the latest edition of The Checkout. If you’d like to read additional issues of our survey, click here.
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