The Checkout: Private Label Issue

Tougher economic times helped give rise to private label, and shoppers are maintaining their smarter shopping habits. While shoppers continue to try and spend as little as possible, they also indicate that seeking high-quality goods is a mainstay shopping behavior. In the 2012 Private Label Checkout, we dive into the price and quality battles between brand names and private label. For instance, does packaging play a role in shopper’s quality perceptions? Is an increase in promotions making brand names more affordable in a shopper’s mind?

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