The Checkout: Private Label Edition

Over the last several years, private label has been becoming increasingly popular: lower prices and improving quality had made it increasingly attractive to the shoppers across categories, especially during the economic downturn. But is private label ruling the world today, and does the future belong to it? The Checkout: Private Label Edition inspects the shopping trends and consumer perceptions of private label and its fit in their lifestyles and shopping carts. It is interesting to observe how shoppers’ perception of private label changes as they move down the aisle to different categories, and how their private label buying habits are changing.

To read more about private label’s role in shopping decisions, click here for the latest edition ofThe Checkout. Or here to explore past issues of The Checkout.