The Checkout: Private Label 2017

Wondering how shopper decide between brand name and private label? Our latest Issue of The Checkout takes a look at just that.

In fact, the study found that a key reason for shoppers’ continued shift back to name brands is trust. Nearly 50% of shoppers believe name brands are more reliable, are better quality, and offer more of a variety compared to private-label brands. And while price has always been the tie breaker, shoppers’ perception of a cheaper price toward private label has dropped 8% since 2015.

Interestingly enough, some private-label brands are mistaken for manufacturer brands, perhaps because of their organic offerings or because the names themselves have moved away from value-centric phrases.

To find out more about shopper behaviors when choosing between private-label and name-brand products, download the most recent issue, titled The Checkout: Private Label 2017 found here.