Year after year, as shoppers begin to prepare for the new year, brands and retailers flood the scene with resolution-themed marketing and promotions. But how do resolutions affect shopping behavior? This issue of The Checkout explores who will make resolutions, what type of resolutions they will make, and how they shop in pursuit of their goals.
- A majority of shoppers will make a New Year’s resolution as they see the new year as a time to concentrate on their health and wellness goals.
- Top trends for resolutions are similar among men and women, but do they result in similar behaviors?
- With resolutions primarily focused on leading a healthier lifestyle, do shoppers develop new habits during resolution season?
Please click here to download The Checkout – 2011 New Year’s Resolution issue.
