The Checkout: Mobile Edition
Monday, September 30th, 2013
Our dependence on mobile devices for nearly everything in our daily lives continues to grow. The ability to access information where we want and when we want is becoming an expectation across all areas of the shopper journey. Who is most dependent on mobile devices as shopping aids? Are certain generations using smartphones in different ways compared to others? The Checkout: Mobile Edition takes a look at how mobile devices are impacting the shopper journey and how shoppers are leveraging technology to enhance their experiences, both in and out of brick-and-mortar locations. Mobile devices have changed the way shoppers seek and consume information, whether they’re used to find the nearest retail location, look for the best deals, or even complete a payment transaction.