Healthcare is a continuing topic of interest among shoppers and consumers, especially considering the changing healthcare environment and the current increased focus from consumers on living an overall healthy lifestyle. The Checkout: Healthcare and Pharmacy Edition takes a look at what shoppers are looking for from their pharmacy, generational differences across healthcare resources, and lifestyle health differences between men and women.
As individuals become increasingly invested in their health we are seeing shifts in where and how people are seeking information. While pharmacists and general practitioners are still the most popular resources overall, younger generations are starting to form new habits online in order to search for health information. As a result, pharmacies need to develop new tactics on how to educate and engage shoppers in store and online. Download The Checkout: Healthcare and Pharmacy Edition to learn more.