The Checkout: Digitail

The DIGITAIL® Checkout study investigates shopper’s use of technology to interact with brands online and the level of that engagement. This issue looks at the growing eCommerce marketplace and the purchase-frequency variations across different categories compared to last year.

In focus this month:

  • What’s truly driving the increase in eCommerce sales?
  • Older Americans show the largest gain in online shopping versus a year ago.
  • Consumer Packaged Goods (CPGs) lag in online sales across all age groups.

For more DIGITAIL® Shopper data, you can click here to download the latest edition ofThe Checkout – Issue 1, 2012.