The DIGITAIL® Checkout study investigates shopper’s use of technology to interact with brands online and the level of that engagement. This issue looks at the growing eCommerce marketplace and the purchase-frequency variations across different categories compared to last year.
In focus this month:
- What’s truly driving the increase in eCommerce sales?
- Older Americans show the largest gain in online shopping versus a year ago.
- Consumer Packaged Goods (CPGs) lag in online sales across all age groups.
For more DIGITAIL® Shopper data, you can click here to download the latest edition ofThe Checkout – Issue 1, 2012.