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The Checkout: Digitail

Monday, January 9th, 2012

The DIGITAIL® Checkout study investigates shopper’s use of technology to interact with brands online and the level of that engagement. This issue looks at the growing eCommerce marketplace and the purchase-frequency variations across different categories compared to last year.

In focus this month:

  • What’s truly driving the increase in eCommerce sales?
  • Older Americans show the largest gain in online shopping versus a year ago.
  • Consumer Packaged Goods (CPGs) lag in online sales across all age groups.

For more DIGITAIL® Shopper data, you can click here to download the latest edition ofThe Checkout – Issue 1, 2012.


Digital, The Checkout
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