With the 2019 back-to-school shopping season upon us, this edition of The Checkout looks at what’s new with shoppers during this key retail occasion. With a longitudinal analysis, we looked at how shopping habits of back-to-school shoppers have evolved over the last six years, the major trends we see this season and what they mean for retailers and brands.
In this edition of The Checkout, you will learn:
- How back-to-school shopper priorities have shifted over time
- What the main generational differences are in regards to back-to-school shopping preferences
- How back-to-school planning has changed with the introduction of new technologies
- Why brick-and-mortar stores are still highly relevant to shoppers
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