The Checkout: Back-to-School Edition explores the latest trends when it comes to how shoppers approach the back-to-school shopping occasion. This issue reports on who will shop, in which retail channels they will shop, and the tools they will use to find information on what to buy.
We found that mobile is making headway as a resource for back-to-school shoppers while traditional printed coupons and circulars have declined compared to recent years. The findings indicate that shoppers are turning to more sources, especially their mobile phones, when it comes to gathering information about the latest and greatest back-to-school products and promotions.
To read more about shopper behaviors when it comes to back-to-school shopping, click here for the latest edition of The Checkout.