Target: Bullseye’s Mosaic Masterpiece

I picked up this little mosaic kit last weekend at an arts festival in San Diego’s Balboa Park.

This little kit is a lot of fun — and a minor coup for Target’s 5% Initiative. Since 1946, Target Corporation has donated five percent of its revenue to communities around the country, supporting reading and education, volunteerism, arts and culture and social services. The arts community has especially benefitted from these initiatives, enabling many leading museums to open their doors to families on given nights and evenings at no charge. That’s why this mosaic piece works so well: it puts artistic expression into the hands of many, with a reminder at the bottom about Target’s role in bringing arts and culture to all. Yet another reason to feel great about shopping at Target this holiday season.