Super Bowl Scramble | The Integer Group®
Home > Shopper Culture > Super Bowl Scramble

Super Bowl Scramble

Monday, January 28th, 2019

With less than a week until the big game, consumers of all kinds are doing the time honored traditional scramble of trying to figure out where they will watch and what they will need to buy to be ready for the big game.

This year, 44M consumers will brave being the Super Bowl host while 60.9M attend a party. Collectively, these consumers are expected to spend $81 individually, or $14.8B in total.

But which brand will make it in the basket of these viewers? With many shoppers leaving big game shopping until the end, retailers will be working extra hard to ensure their shelves are stocked the all the essentials. And end caps will be shoppers’ lifesavers. But will ad teasers have any impact? Lots of brands are pulling out the big guns this year to make waves with shoppers even before the game. Ad previews have been released that feature big stars including:

Stella is enlisting The Dude and Carrie Bradshaw

Pepsi has drafted Steve Carrell, Cardi B and Lil Jon

Mr. Peanut is making a play with retired Yankee Alex Rodriguez

—And M&Ms is featuring Christina Applegate

So when Sunday rolls around, take a look around and consider if any of the ads or retailer efforts affected what made your spread.

Contributed by: Kira Walstrom, Integer Denver

Image Source: Unsplash

The Checkout: The Value of Time image

FEATURED

The Checkout: The Value of Time

Click to download the latest study on how scarcity of time impacts shoppers.

Learn More