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Subconscious Branding

Tuesday, March 8th, 2011

Ever notice the crates that produce is stacked on? I usually don’t. Then these caught my eye:

Cute. Well-designed. And very evocative of antique produce labels like these.

Do most people notice them? Probably not. But they’re picked up in our peripheral vision and filed away somewhere in our minds. And when we do happen to notice them, they add an unexpected delight to our shopping trip and give us a clear sense of the Whole Foods sensibility.

MOST of our thinking is subconscious. In fact, the brain gets more done by ‘automating’ our tasks (driving a car is a perfect example of this). Shopping is no different. How do we use the subconscious in marketing to build brands and change behavior?

“Yeti’s Best.” Ha.

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