The Germans are onto something here, and it’s called Future Store. This new-age supermarket employs a collection of new technologies to help make the shopping experience efficient and entertaining: shop via cell phone, stop by the intelligent freezer, play an interactive game, or simply take product advice from a roaming robot. And rather than cash, check, or charge, feel free to checkout via fingerprint or RFID.
As we look to the future (and the Future Store), it’s essential that we continue to examine the role of marketing in this brave new world. Sure the shopping experience is getting easier, but how do we ensure that our products remain the top consideration? What other technologies can we bring to the Future Store to further enhance the shopping experience? But most importantly, where can we get robots of our own?
– Contributed by Craig Pelz
