At Spark 7, ‘Turning Shoppers into Buyers’, Craig Elston from the Integer Group U.S.A. will present leading thinking from the US market on this new and exciting area.
Shopper marketing is a new discipline in the Irish marketplace and needs to be viewed through the eyes of both the medium (retail environments) and the audience (the shopper). There is a science to shopper marketing, which is designed to help us to deliver optimal messages in optimal formats to those in the optimal shopping frame of mind. To help us sell.
The event will beheldin Dublin, Ireland on October 21, please stop by and say hello if you are in attendance.
Click herefor more information or to register for your place at Spark 7.