There’s more socializing going on in retail stores, and it’s not because shoppers are suddenly up for a good chat at the checkout line. Retailers are weaving social media and other technologies into their bricks-and-mortar experience to help heighten the level of in-store engagement.

SHOPTIMIZATION is maximizing the shopping experience in real time, with the help of technology, leading to greater brand exposure and an increased likelihood to buy.

Screens, projections, RFID integration — the building blocks of any good in-store social experience — aren’t as expensive as they used to be. “All of that stuff is coming down in cost and, as a result, you can start to play with some Shoptimization experiences that aren’t overly expensive to try out,” says Spencer Saunders, president of Art andamp; Science, a digital creative shop in Toronto.1

To read more about Shoptimization, check out this month’s Integer Pulse.

1 Game-Changing Retail Tech: In-Store Social, Jonathon Paul, Jan 2014,RETAIL