Shopping behaviour in electronics

Our Dallas office does a lot of work in the consumer electronics category and late last year undertook a study looking at what influences behaviour in this category. This generated a fair amount of interest in the media including an interview on Fox with Kim Menier, who heads up the strategy group in Dallas. Have a look at the interview here, and if this is your category let’s start a conversation. We’d love to know your thoughts on the findings and comments Kim makes, so leave us a comment.