As a Retail and Promotions agency we often architect programs for clients bridging both the in and out of store environments. Over the years, this has led us to develop a strong point of view on how to communicate with our audiences as they move through the purchase cycle.
At what point does a consumer become a shopper? Is it when they step inthe store, or is it when they realize a product need/desire and beginthinking, researching, and planning that purchase? Once that purchase ismade, what is the experience of usage? Is their any post-purchase engagement from the brand?
In our new white paper, Shoppers vs. Consumers: Communicating to Shifting Mindsets, we examine the different states we as people operate in, to understand how brands can better align their messaging to audience needs/wants. Download here.