The Path to Purchase Institute’s Shopper Summit is this week in New York.Among many other presentations, Integer’s own Sara Manke (Insight & Strategy) and Starbucks’ Bruce Katsman (Channel Brand Management) will be presenting Wednesday on the topic of Insights to Activation. Their presentationCampaign Architecture — How a Single Idea Comes to Life Through the Line will:
— Explore the difference between diagnostic insights and creative insights.
— Discover how to create frameworks that help maintain consistency while allowing for flexibility.
—Learn how to refresh a campaign without reinventing it.
To read more about the session or register click here. And stay tuned later this week as the presentation will be available on Shopper Culture.