Consumer behavior is changing, and these changes are having a big effect on shopper marketing. These behavior changes are also driving retailers to push their brand partners to deliver even more innovative shopper marketing programs. Wendy Reeves, Account Director at Integer, and Brad Josling, VP Sales at Hip Digital Media, recently explained what it takes to create successful retail initiatives including account-specific shopper marketing programs, mobile and omnichannel shopping experiences, redefined value offers, and relevance to retailer priorities.
Image Source: HipDigitalMedia.com
