The surge to save is huge. But it isn’t just about dollars — it’s also about saving energy, time and even the world. Shoppers are rethinking their buying behavior to include more than cost. Convenience, quality and service, are all tipping points to purchase. Before buying, the big picture comes into play.Will that product save me hours in assembly time? Is the costlier brand worth more in the long-run? Does the company “do right” within an eco-system that’s about economics as well as ecology? Finally, do I need it now?
Shoppers seek to trade off various resulting positive and negative experiences in order to obtain a balance that translates into their price/value equation.1
