Shoppers are not as brand loyal as we’d like to think. That is why it’s even more important for brands and even retailers to be in the right place at the right time. That’s because shoppers need solutions in the moment in ways that fit their mindset and their needs.Lately, several brands and retailers have been taking new approaches to reaching shoppers at the right time and place.
For example, Amazon continues to think outside the internet and is venturing into the convenience store space as well as curbside pick-up. Amazon has realized that the online grocery industry is slow to accelerate and that people rely on physical places to deliver immediate needs. So rather than wait for online to pick up they are going to where the shoppers are to win their business.
PepsiCo is also serving up solutions to shoppers in the moment. Their new digital coupon program is providing a gamified coupon experience to young shoppers near to quick serve restaurants like pizza places. By being in close proximity to the restaurant, shoppers receive greater value and the program has proven to produce great ROI for the brand.
In this day and age, it’s important to be in the right place at the right time to win shoppers.
Image Source: WSJ